Mixed Martial Arts has been one of the fastest growing sports of the 21st century. Although it has been around 1990’s, MMA has seen a much more recent uptick in fans and support over the last 15 years. With the UFC’s current stars becoming household names, it is easy to see that it is going to be around for quite some time.
One reason for its success in today’s streaming age of television is the new UFC partnership with sports giant ESPN. Having events almost every single week has allowed the sport to be more accessible than ever before. With the mainstream media covering so much of the UFC, it has allowed other MMA organizations the ability to prosper in the success as well. This has been proven with the increase in fighters and events with UFC rivals such as Bellator MMA.
Popularity of MMA in Asia
Pride out of Japan was very popular especially after the success of Vale Tudo, and promotions like One Fighting Championship with new talent like Demetrious Johnson and Eddie Alvarez are gaining more popularity in the states.
In the U.S. it’s mostly the UFC that has most of the market share but now with Weili Zhang, the first Chinese UFC Champion, the popularity of not only her but also the UFC and Mixed Martial Arts as a sport is going to be even bigger because there are so many people in China.
Mixed Martial Arts events have historically been extremely popular in Japan, but now with a Chinese champion in the UFC, it’s going to blow up over there.
Marketing of MMA
By looking at the marketing strategies used by the UFC (Ultimate Fighting Championship), you can see buildups for upcoming fights starting weeks to even months ahead of the night of the event like Khabib vs McGregor. Between press conferences, weigh ins, youtube videos like UFC Embedded and television and radio spots, these athletes are in front of the public more than ever before.
One can simply look at the return of Conor McGregor to see how popular the sport has become. Those who were maybe not going to watch the fight, or have even been following the sport, are aware of McGregor; that is a big step towards becoming a heavyweight in the sports industry.
Even fighters who have stepped away from competition have found success in other areas, such as Ronda Rousey. Rousey has retired from fighting has now been featured in Hollywood movies, television series, and a recent Women’s Champion in the WWE. Without the success of MMA none of this would be possible.
The Online Presence of the UFC
Along with the boom of streaming has been the eventual downturn of regular cable, more and more people are turning to streaming shows and networks overpaying for cable packages. Having such a large online presence has allowed MMA to stay not only relevant, but ahead of many other sports.
Marketing online has become crucial for companies to continue growth. Between media and online forums, such as https://www.themmathrone.com, having up to date notifications is easier than ever. With such a strong marketing and online presence, it truly feels that MMA is going to be around for the long haul.
Being on the forefront of the digital age has also allowed MMA to increase its fanbase globally. With fighters representing from all over the globe, every one can have their “home town” fighter to root for. This also has allowed pay per view events to be stationed in a wide variety of arenas as well. With such growth shown both nationally and globally, it seems that MMA will only go up from here.
My name is Ryan Joseph, and I am a huge fan of Mixed Martial Arts. I’ve been watching the UFC since UFC 1 with Royce Gracie and today I follow the sport very closely and blog about it daily on my website.